Society of
Children's Book Writers
and Illustrators

May Fest

Date(s) - 05/13/2017
2:00 pm - 5:00 pm

University of San Diego, Hahn School of Nursing, Room 106
5998 Alcalá Park, West Campus - San Diego, CA 92110

2:00-4:00 p.m.


  • Jump, Froggies! A Beginner’s Guide to Writing for Childrenwith Edith Hope Fine
  • The Picture Book Processwith Jim Hoover, Art Director, Viking Children's Books
  • A Pocket Full of Pitcheswith Lynda Pfleuger
  • Social Media for Authors, Illustrators, and Wannabe Rockstarswith Michael Mahin

      Optional: One-on-One Meeting with local editor/agent (10 min) – must be signed up for a workshop

      Optional: Headshots with award-winner Photographer, Roxyanne Young 

4:15-5:00 p.m.

     Networking with editors, agents and Art Director Jim Hoover (light refreshments will be served)


Registration is required for workshops

Materials for critique must include 2017 Submission Form May Critiques and be postmarked by April 8, 2017 or brought and turned in at the April 8 chapter meeting. You must be registered for a workshop to be eligitable for a one-on-one meeting. (max one meeting.)



Edith Hope Fine, author 

Edith Hope Fine – Jump, Froggies! A Beginner’s Guide to Writing for Children 

Do you dream of writing children’s books but don’t know where to start? This information-packed session covers both the magical and the mundane of children’s publishing. Get specific tips: Ways to research the field, jump-start your creativity, strengthen your writing, get writing credits, deal with rejection, and stay motivated. Discover how to self-edit and stay on track. Pick up ideas on submitting your work, getting published, and marketing.


Edith Hope Fine is an award-winning children’s book writer with eighteen published books. She runs our San Diego Chapter’s PAL (Published and Listed) Members group. This class is aimed specifically at those new to the field and is based on Edith’s book, Jump, Froggies! Writing Children’s Books: 89+ Beginner’s Tips.


Jim Hoover

Jim Hoover – The Picture Book Process

Picture books are an art form in themselves with text and illustrations working together to create story in a way neither can alone. Art Director Jim Hoover with Viking Children’s Books will provide a behind the screens look at picture book process from start to finish, with time to delve into and answer participant questions.


Jim Hoover – manages an array of projects, from early picture books, non-fiction, to young adult packaging. He’s taken a leadership role as Viking has become more digital while maintaining a high standard for the printed book. He’s also an illustrator in his own right having illustrated both book covers and spot illustrations within books.


Lpflueger (1)

Lynda Pflueger – A Pocket Full of Pitches

Whether talking about our projects or submitting them for publication, writers need to be prepared to present their work in a compelling way. Having a good manuscript is not good enough anymore. We need to pitch our work to get an audition and follow through with a great proposal backed with a well-written manuscript. Participants will learn how to write a story in a sentence, develop a 15 second sound bite, and turn this information into a verbal pitch.


Lynda Pflueger is a history buff, particular United State history. She loves visiting museums and libraries. Nothing pleases her more than to roam around dusty old archives and find newspaper articles or photographs she can use in my books. She has published nine biographies for children.  She obtained her first contract through a pitch letter and ended up writing eight more books for the publisher.


Michael Mahin

Michael MahIn: Social Media for Authors, Illustrators, and Wannabe Rockstars

Designed to take the pain out of posting, relieve the worry caused by the web, and cure your digital Dengue fever, this workshop will cover a wide range of topics including:

  • How and why to use social media
  • What is a social media strategy and how to develop one
  • Tips and tricks for using major social media platforms including the 5 keys to social media success every writer and illustrator should know


Michael Mahin is a children’s author, professor, and wannabe rockstar. His first published title, Muddy: The Story of Blues Legend Muddy Waters (Atheneum), releases Summer 2017. He blogs about writing and dreaming big at


OPTIONAL: One-on-One Meeting with Local Editors and Agents (space is limited)

Jennifer Azantian, agent, Azantian Literary Agency

Deborah Halverson, freelance editor, DearEditor (former editor Harcourt)

Taylor Martindale Kean, agent, Full Circle Literary 

Thao Le, agent, Sandra Dijkstra Literary Agency

Kira Lynn, editor & publisher, Kane Miller Books

Patricia Nelson, agent, Marsal Lyon Literary Agency

*Jen Rofe, agent, Andrea Brown Literary Agency

Kathleen Rushall, agent, Andrea Brown Literary Agency    


WRITERS: Please send the complete manuscript for picture books (max 8 pages) or a one-page synopsis and the first fifteen pages for longer works. Manuscripts must be submitted in standard manuscript format – double-spaced, with 1 inch margins and Times Roman 12 pt font. Please include your name and contact information in the upper left hand corner, the type of genre (picture book, EZ reader, middle grade, young adult, new adult, etc.) in the upper right hand corner of the first page. See also for information on proper manuscript format. Note: Critiquers listed with an asterisk are available to both writers and illustrators. 


ILLUSTRATORS: Please send jpegs or a pdf of up to 8 pieces of your artwork or a dummy to Please include 2-3 images from the same story. The subject line of your email should be: Submission May 2017 One-on-One – Your full name (first and last name). For each submission, please list your first three choices of critiquer in order, for example #1 – AAA; #2 BBB, #3 CCC. If the material you are submitting has been previously been reviewed by one of the critiquers please let us know. We will place you with someone else unless you tell us you want the same critiquer. Note: Critiquers listed with an asterisk are available to both writers and illustrators. 


Materials for critique must include 2017 Submission Form May Critiques and be postmarked by April 8, 2017 or brought and turned in at the April 8 chapter meeting.

Mailing Address: SCBWI-San Diego, P.O. Box 22300, San Diego, CA 92192-2300


OPTIONAL: Photo Shoot with award-winning photographer Roxyanne Young (space is limited)


Photo Shoot – award-winning photographer and author Roxyanne Young will take headshots and provide a digital photo.

What to wear: You will receive two poses, one outfit – wear layers or bring a jacket, scarf, or sweater if you'd like to change it up. Most people look best in black or dark jewel tones, but wear what makes you feel confident. Avoid reflective, dated jewelry. If you need to get your hair trimmed or your roots touched up, please do it before the photoshoot. 


Please sign up for the workshop of your choice – pre-registration is required do to space limitations.